Djarum is an Indonesian kretek (clove cigarette) brand and manufacturer founded in April 21, 1951 by Oei Wie Gwan in Kudus, Central Java. History of Djarum began when Oei Wie Gwan bought a nearly defunct cigarette company in Kudus, Central Java known as NV Murup. The brand was named Djarum Gramophon in 1951 and changed the brand name to Djarum.
The company was nearly extinct when in 1963 a huge fire destroyed the company's factory which was followed by the death of Oei Wie Gwan. Nevertheless, the new owners - Oei Wie Gwan's children, Budi and Bambang Hartono, took the opportunity to rebuild the company.
Their products are hand-rolled or machine-rolled kretek, both are popular and produced in large quantities. The classic hand-rolled kretek continues to be made by Djarum using age-old methods of manual rolling by their skilled laborers. While their machine-rolled kretek, introduced in early 1970, manufactured in a fully automated process using high-tech machinery. Come to the mid-1970s The R&D department invented Djarum Special, which first hit the market in 1976, followed in 1981 by Djarum Super.
While the domestic market for their kretek was large, in 1972 they began exporting handrolled kretek to tobacco retailers around the world, to Japan, Netherlands and the United States. After the Asian financial crisis in 1997, the company became a part of a consortium which bought Bank Central Asia (BCA) from BPPN, BCA is the largest private bank in Indonesia and was formerly a part of the Salim Group. Presently the majority stake of the bank (51%) is controlled by Djarum. In 2004 the Djarum Group acquired a 30 year BOT (Build Operate Transfer) contract from the government to develop and renovate Hotel Indonesia in Jakarta under the Grand Indonesia superblock project.
In 1974 the Djarum badminton club (PB Djarum) was founded in 1974 by company CEO Budi Hartono. Its players such as Liem Swie King and Alan Budikusuma have won numerous championships for Indonesia.
The companys brands are Djarum Istimewa, Djarum 76, Djarum Clavo, Crystal Special, Djarum 76 Filter Gold, Djarum Clavo PREMIO Filter, Djarum Istimewa Filter, Djarum Super, Djarum Black Menthol, Djarum Black, Djarum Black Cappucino, Ultra, Viper, Intro, Mustang, Mr. Brown, Djarum Super MLD, L.A. Lights, L.A. Menthol, L.A. Ice, In Mild, In Mild Menthol, Ten Mild, Ten Mild Menthol, Envio Mild, Fellas Mild, Geo Mild, Access Mild, Polo Mild, Relax Mild, Hits Mild, Score Mild, Slic Mild and Djarum Lagunas.