PT HM Sampoerna

PT Hanjaya Mandala Sampoerna Tbk (Sampoerna) was founded in 1913 by Liem Seeng Tee, a Chinese Indonesian who immigrated to Surabaya from the province of Fujian, in China. In the 1930s, he adopted the Indonesian name Sampoerna meaning "perfection" as his family name, thus becoming the company's namesake. The company produces Dji Sam Soe in 1913, Sampoerna A Hijau in 1968 and Sampoerna A Mild in 1988.

Sampoerna is one of the largest Indonesian tobacco company, ahead of Bentoel Group and Nojorono. 
In May, 2005, Philip Morris International, at that time a subsidiary of the Altria Group, completed the acquisition of 97.95% of the company. A block of approximately 40% of the outstanding stock was sold by the controlling Sampoerna family, especially by Putera Sampoerna, and other insiders in a negotiated transaction and the remaining shares were purchased in a tender offer. The series of transactions valued the company at approximately $5.2 billion. The investment in Sampoerna represented a strategic move for Altria. Philip Morris International was spun off from Altria in 2008. Although Marlboro is the most popular Western-style (non kretek cigarette), most Indonesians still smoke kretek cigarettes.

It produces kretek-type clove cigarettes. Its most popular brand is Sampoerna A Mild, a filter cigarette in white paper. Although the cigarette is described as mild, it contains similar tar and nicotine levels to Marlboro Red. Sampoerna A Mild produced and introduced in 1988. Along with variations on the Sampoerna Brand filterless (known as Hijau, or green), menthol, etc.), introduced in 1968 the company's other key brand is "234" (pronounced Dji Sam Soe), an unfiltered cigarette with 39 mg of tar and 2.3 mg of nicotine per stick. Dji Sam Soe is the most premium cigarette in Indonesia. Its retail price per pack is the same with Marlboro Red (20 sticks), whilst 234 is packed 12 sticks.

The company's brands are
Avolution, Avolution Menthol, U Mild, Dji Sam Soe, Sampoerna Hijau, Sampoerna A Mild, Panamas, Trend Mild, Vegas Mild, Sampoerna U Kretek, Sampoerna A, Sampoerna A Slims and Marlboro.




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